Monday, October 21, 2013

Positive thinking and effective marketing go hand in hand

Positive Thinking and Effective Marketing Go Hand in Hand

Being an entrepreneur and running your own business is an intrinsically risky endeavor. If an expensive marketing campaign falls flat or a major client signs on with the competition, you might find yourself scrambling to make up for the loss. A positive state of mind not only helps you be creative, resourceful, and energized, but it also enhances your ability to anticipate, adapt, and regroup.

continuous improvement, positive thinking, negative thoughts, positive mental attitude, direct sales, sales referrals, optimism, motivational, self improvement

Copyright 2006 Joel Sussman

Successful sales and marketing requires persistence, continuous improvement, and the expectation of a positive outcome. If one doesnt approach every aspect of marketing with enthusiasm, creativity, and a positive mental attitude, then its like embarking on schooner race with no wind in your sails. Youll have no momentum or direction, and the competition is guaranteed to overtake you.

Attitude has an insidious way of infiltrating everything we do; and it can lift us up to great heights or pull us down to the depths of failure. It can energize us to do and say all the right things at the right time, or it can undermine our motivation and cause us to sabotage our own best laid plans.

The bottom line is this: either we own our attitude or our attitude owns us. Every now and then, its necessary to make a conscious decision to take charge of our thoughts, attitudes, and habits. An unfocused effort, whether it involves marketing or any other aspect of business, is sure to produc


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